Gambling and sport have gone hand in hand for centuries. Many football fans partake in a little pre-game bet to add a little excitement to match. But gambling is becoming more and more noticeable in football matches. Nearly 60% of England’s top two division clubs have a gambling company sponsorship on their shirts. So what effect does this have on viewers?
Gambling Sponsorship on Young Football Fans
Almost 90 minutes of gambling and betting adverts were shown during the World Cup this summer. Some worry that this over-exposure is normalising gambling, particularly to younger viewers. As chief executive of Gamble Aware stated “We have a generation of fans who believe you have to bet on football to enjoy it”. This worrying development is causing an increase in problem gamblers seeking gambling rehab.
Gambling Advertising Rules
It is the responsibility of the Advertising Standards Authority to monitor gambling company content. However, they do not measure the number of gambling ads being show between sports games. The ASA ensures tv and online ads cannot be targeted to under 18s. However, sports sponsorship, such as featuring a gambling company logo on a shirt, is a convenient loophole that doesn’t need to be legally restricted. As 25,000 children under 16 are reported to have a gambling addition, there is need for further studies to research the effects of this kind of advertising.
The Effects of Gambling Addiction
Sports betting is one of the most common forms of problem gambling. Gambling addiction can have devastating effects, such as family breakdowns, severe debts and may lead to alcohol and drug abuse. If you, or someone close to you, is suffering from gambling addiction, contact our private rehab for advice.
The Providence Projects offers a range of gambling addiction treatments, including primary treatment, secondary treatment and aftercare to provide the best chance of recovery. For more information, call us on 0800 955 09 45 today.